Kendra Perry is a former functional health coach turned online business strategist for health and wellness coaches. Before finding the Circuit Sales System, she was burnt out from marketing her programs using live webinars and sales calls.
Fast forward to today, and you’re more likely to find the owner of K Perry Media Inc. on top of a mountain in Italy sipping an Aperol Spritz as she watches the sales roll in. In less than three months, her Circuit has already generated over $55,000—and that’s without ads or any promotion! The CSS enabled her to drive sales on autopilot while she soaked up the Italian sun.
Health Coach, Unhealthy Business Model
Kendra created a very niche program for practitioners that teaches them how to interpret hair tissue mineral analysis. She then went on to create her second program, Health Coach Accelerator, which is focused on helping relatively new health coaches, practitioners, and professionals start and grow their online business. There is often a lot of overlap between her two courses.
Having multiple programs is challenging because your energy is split. Kendra found it hard to market two programs at once. She made the decision to focus on marketing her business program while her other program continued to sell without marketing due to it being hyper niche.
Building a Circuit to Success
Kendra had previously used live webinars, evergreen, and sales calls to market her program but got completely burnt out. She switched to a Circuit despite being skeptical about whether it would actually work.
What Kendra was particularly impressed about in the CSS course was the focus on messaging and how market research was woven into the entire Circuit. With more saturation online and more buyer hesitancy, mastering your messaging is more important than ever. She also liked how the CSS worked a way to do live launching into the Circuit, without having to rely on it for sales.
Recognizing blind spots in her target audience and digging deep with her market research interviews allowed her to create messaging that truly connected with her audience. The CSS requires digging in and learning about our customers and maybe thinking about messaging in ways that we haven’t before.
After seeing so much success, Kendra now has plans to put her second program on a Circuit. She plans to set up an automation for people who are at a certain point inviting them to opt in for the Circuit for her business course.
CSS paid for itself one week after Kendra launched her Circuit. “It’s already generated $55,000 and that’s without ads and without any promotion. And I think this speaks to the fact that I was losing a lot of sales because people were hitting my sales page because of us ranking well on Google, but I wasn’t capturing them in anyway and there was no urgency. So, I would get my five to six sales a month and that was cool but this is just capturing all of the traffic now which is really cool.”
Kendra’s conversion rates are impressive to say the least: Her opt-in conversion rate is 48%, the video completion rate is 80%, and the overall conversion rate is 18%. Some other impressive stats: lead-to-sale conversion of 12%, 21.5% sales page conversion, Fast Action email open rate is 75%, Fast Action email click-through rate is 9.5%, and the sales page conversion is 25%. And this is all with 100% organic traffic!
The Strength of a Circuit
Building a Circuit requires thinking, strategizing, learning about your customers, and thinking about messaging in ways that you haven’t before, Kendra admits. But once you do it, you can go to Italy for a month and still be making sales!
“It was really fun to make all that money while I was in Italy,” Kendra says. “And there’s cell service everywhere in Italy, even when you’re in the mountains. So, I was on top of a mountain and getting my Stripe notifications thinking, ‘This is great!’”
Kendra Shares Her Success Story
If you’re currently feeling burnt out from marketing your programs using live webinars or sales calls like Kendra, tune in to this Energize Your Online Business podcast episode to hear how the CSS enabled her to drive sales on autopilot while soaking up the Italian sun.
Have you implemented your Circuit and found success like Kendra? We’d love to hear about it! Tell us in the comments below.