FAQs

Nope! As long as you have software that lets you send emails, software that lets you build landing pages, software that lets you record your screen and audio, and software that lets you sell things, you’re good! You’ll also need to use a software called Deadline Funnel, which is available at a very reasonable price—especially for what it’ll help us do for your revenue!

Abso-freaking-lutely. You’ll get access to twice-monthly coaching/Q&A calls for six months so that my team and I can answer all of your questions, as well as give direct feedback on what you’re working on. You’re never in this alone.

You’ll also get six months’ access to our Facebook group, where you can post questions for us, as well as workshop your work with other business owners who are just as invested in the CSS program as you are.

Yes, yes, and yes! We’ll teach you the basic framework and all of the messaging, principles, and techniques to use, but then we’ll also teach you how to layer other tactics on top of it.

Love your challenges? Great – we can layer that on. Think sales calls put you over the top? No problem – you can use them to enhance your results. Want to offer special promotions and events throughout the year? We do that, too – and we’ll show you how. We have several different enhancements that you can use to customize your Circuit and increase your conversions even more.

You don’t need to be tech-y at all. We’ll tell you what you need to build (which isn’t that complicated anyway, by the way) but you can easily hire someone to do the tech work for you. We’ll also have a list of resources that you can reach out to and potentially hire to do the tech work for you. But we’re not the middle man; we’re just giving you the list so you can reach out.

There are really two types of “evergreen.”

One refers to people putting their offer on their site for people to buy, whenever. The problem with that is that when people can buy any time…they just don’t. People need deadlines in order to take action.

The other type of evergreen generally refers to setting up an automated funnel with a webinar and some emails. The problem with that is that it uses stale selling and teaching techniques that actually prevent people from purchasing (in our video, we go into what some of those are). And that’s on top of the fact that, if people don’t purchase during that timeline, the automation gives up on them.

Our automated system is based on proven techniques that cater to the subscriber’s excitement, constraints, desires, and concerns, while making the offer in the most compelling way possible. Our system is also built so that, once people are in the Circuit, they’re automatically given purchase opportunities until they purchase via additional sales periods and other automated Circuit enhancements.

Great question! As you can probably guess, this depends a lot on you and your other time commitments. Obviously, the more time you have to dedicate to it, the faster you’ll have it done. 

If you’re going in laser-focused and making it your top priority, you could have it done in a matter of weeks. If you don’t quite have that kind of time and have a few hours to dedicate to it a week, you could have it done in a couple of months. It really comes down to how much time you’re able to set aside.

What I will say, though, is this: Even if you only have a few hours a week to give to it and, say, three months feels a long time from now, three months is going to pass no matter what. You could either be three months older or three months older WITH a functioning, wildly effective Circuit. 

You definitely can. We’ve had plenty of students who tell us that they’re “not writers” or they “hate writing” who’ve been shocked at how easy we’ve made the process by breaking everything down into bite-size pieces—and then showing you exactly how to put it all together. (Plus, we can also refer you to CSS-approved copywriters who you can book for an hour of feedback or to take on bigger projects.)

Yes! I’m going to show you exactly how to layer on marketing tactics like sales calls and challenges (if you want to use them)—including how this can work WITH live launching if you don’t want to give those up completely.

In a nutshell, the Circuit includes everything you need to strategize, plan, and create your own Circuit Sales System. You’ll learn the unique strategies we use to craft our video, our emails, our sales pages, our opt-in pages—including every consumer touch point in the process.

You’ll also get trainings, templates, and guidance to come up with the exact right messaging for your offer and your audience. Plus, you’ll learn all of the tactics to customize your Circuit to make it compelling and high-converting for your audience, along with insight into how to test and tweak your Circuit to keep improving it.

There are two things we hear from students again and again: First, that the way we have them thinking about their messaging and crafting it is totally different from anything they’ve encountered before—and has been a big breakthrough for them, and for their audience! Second, our students regularly thank us for how we’ve taken a big, comprehensive system and broken it down into bite-size pieces to make creating it clear, manageable, and, most importantly, doable.

An excellent question. I think the first thing that you need to know is that none of this is based on theory or guessing—this is, literally, the system that I, personally, developed to 40x my business. 

And, because I personally developed it, you won’t find it anywhere else. This isn’t one of those situations wherein someone has learned something from someone else and then decided to create a course and teach it (no offense to those people at all). 

It’s also not something that only works for me and my business. Before I even began selling it to the wider world, I developed a Beta program to teach it to a small group of business owners in all kinds of different industries and, yes, it worked for them, too.

And, as a reminder, I’ve used this system to build my other brands—my copywriting training course and my freelancer training course. Not to throw shade on anyone, but my business-building experience isn’t just building a business selling courses on how to build a business. It’s BECAUSE my other brands have been so successful, because my entrepreneur friends asked me to teach this system, that you’re reading this today.

And then, in addition to that, I can’t separate my background from what I teach. I’ve been a professional copywriter and marketer for 20 years. And, no, that doesn’t mean that you have to be a professional copywriter and marketer—what it means is that you get the benefit of my 20 years of experience…plus my 10 years of teaching and coaching 9,000+ students in our other courses. 

Here’s what it comes down to: My team and I are deeply, deeply invested in you becoming exactly as wildly successful as you want to be. Why be in business otherwise? I want you to experience the freedom and the joy and, yes, the relief of watching those sales roll in day after day, watching your bank account grow day after day, and meeting new customers and clients day after day who are thrilled to have purchased your offer.

Great question. A funnel is a one-way street; a one-time, one-direction flow that people fall out of if they don’t make a purchase. But a Circuit is different. A Circuit is a closed loop that people go through again and again until they purchase. (Of course, people don’t realize they’re in a closed loop and they have an exciting, dynamic experience each time an automated sales period opens up.)

Sure, it’s exciting when people purchase right away but there are going to be people who genuinely aren’t ready to (or can’t!) purchase right away. A Circuit never gives up on those people and keeps giving them automated opportunities to buy. We’ve had people purchase after being in our Circuit for a year and a half! And, of course, we’re more than happy to get those sales.

The CSS definitely works for courses, group coaching, and other information products like that, but there’s also no reason that it couldn’t work for physical products, masterminds, affiliate promotions, and other offerings. I will say that if you offer a membership, it’s likely you’ll want to make your initial offer for six months of access or something like that and then continue them on with monthly payments.