You've probably seen it happen before. Heck, you've probably experienced it before. You're excited for a product or service...and …
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The Secret to Sales Pages That Convert
Messaging, design, ad targeting, the offer itself—all these factors certainly come into play with sales pages that …
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Why Putting a Number to Value Is Crucial
When it comes to price vs. value, we’re used to putting a number to the price. After all, that’s the number our customers …
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Price Is Rarely the Real Reason People Won’t Buy
If you believed everything your would-be customers told you, then you’d think pricing affects consumer purchasing more than …
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