The Circuit Sales System

Ep. 41: 45 Days to 6 Figures – Felicia’s Story

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The “everybody’s-doing-it” marketing tactics can work…until they don’t. And when Circuit Sales System student Felicia noticed buyers becoming more cautious and taking longer to convert, she knew she needed to find a different way of selling.

Not only did flipping on her Circuit allow her to create a six-figure launch in 45 days (!!), it also meant she could focus more on the people already in her community. In this episode, Felicia shares all the benefits she’s enjoying from having a predictable sales model and reminds us why building the right mindset is just as important as the strategy piece.

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[2:23] Our hosts are joined by CSS student and founder of the Wealthy Wellness Coach, Felicia Romero. Nicki recently appeared on Felicia’s own podcast Hi Felicia, which she has built up over the last four and a half years.

[5:13] Felicia originally started out studying law but found her passion in fitness. She became a coach and opened several gyms and was able to gain exposure after appearing in magazines like Oxygen and Muscle & Fitness Hers.

[8:01] Over the last few years, Felicia sold her businesses and transitioned into the online space. Implementing the CSS has helped her make more of an impact with her audience and still do in-person live events while having an online course.

[9:20] Live launching worked for a couple of years, but it was exhausting. And as consumer behavior started to shift, it was no longer effective. The CSS offered a better way of selling and allowed Felicia to focus more on people already in her community.

[11:52] Felicia loved how digestible the videos were in the CSS course and it made her reassess the length of her own videos and mini courses to make them more accessible.

[12:33] Felicia had tried going evergreen before but found there just wasn’t enough urgency. The urgency that her Circuit created made a huge difference to her business.

[17:04] Despite her ads not working as she’d hoped, Felicia was able to create a six-figure launch in 45 days after she’d turned on her Circuit!

[17:45] Felicia encourages us to take our emotion out of your business numbers and look at the data in a very neutral and objective way—your mindset is just as important as the strategy piece.

[23:07] It’s easy for entrepreneurs to get caught up in the numbers but it’s important to dig into the “big why” behind our business and why it matters to take action.

[24:01] Felicia started to realize that after hitting business milestones, she would still feel unsatisfied. This prompted her to focus more on gratitude and appreciation, which had a powerful effect.

[27:50] Felicia loves the predictable sales model because you’re able to have a peaceful, steady income—you’re not placing a lot of stress on your nervous system like with live launching.

[29:45] Within just two months of joining the CSS, Felicia was ready to flip on her Circuit. She puts this down to focusing on income-producing activities and embodying the mindset of the person she wanted to become.

[33:49] Most of Felicia’s sales came from her email list, social media, and podcasting.

[35:44] Felicia recommends featuring on other people’s podcasts regularly to increase exposure with new audiences. Plus, you can repurpose podcast appearances to save time creating content!

Mentioned on this Episode

Must-Hear Takeaways

As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:

Felicia Romero, host of the Hi Felicia podcast, smiles to the camera wearing an orange blazer.

“I was like gosh, some of the things that were working in the online space are not working anymore, right? I can’t just show up online and show up on social media and be like people are going to buy from me, now that worked in 2019, 2020, 2021 but all of a sudden, things started not working anymore and what happens when things are not working anymore? You can’t keep doing the same thing and expect the same result and so when I came across CSS I was like oh this is different, this is something that I really need to implement in my business and it has truly helped.” – Felicia

“If you’re listening now and you’re a coach, live launching can be incredibly exhausting. I wanted to focus and put an emphasis on the people that are already in my community and the live launching and constant sales, and I was also doing sales calls, was taking away from my people. So when I saw CSS I was like this could be such a better way.” – Felicia

“When I saw the ad for CSS, I was like ‘Wow this is what I need!’ And again, I might have heard it before but the way you explained it, Nicki, and the way that I learned it from the course that you had created, I was like, ‘This is it. This is what I need to learn to do’ and it changed everything, Nicki. Even just the little changes, those little key phrases, those words of like ‘hey, this is expiring, you have 3 days’ and each day they’re getting that email, that made a huge difference. And I know it sounds so simple but so many people, we have these great resources at our fingertips but you have to take action to do it. And again, I think I knew it in the back of my head like I’ve heard that before but once I joined your program, it forced me into action.” – Felicia

“I turned on my circuit and added the deadline funnel aspect of it and I was able to create a six figure launch in about 45 days and that was fantastic. And again, that was coming from someone who has felt so defeated because things weren’t working.” – Felicia

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About the Energize Your Online Business Podcast

Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.

Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.

Image of Nicki Krawczyk's hands and and Kate Sitarz's hands hovering over a laptop with microphones and pastries in front of them as they record the Energize Your Online Business podcast.

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