Messaging

Teaching Doesn’t Get People to Buy—Here’s What Does

Here's a dirty little digital marketing secret: teaching is not how to get people to buy your product. Plenty of digital …

As best-selling author and motivational speaker Mel Robbins says, “Motivation is garbage.” Now, that doesn’t mean that motivation …

I’m not sure who said it first, but by now it’s marketing gospel: People don’t buy courses, or services or things, they buy …

Digital marketing gurus often use a dating metaphor when talking about lead generation and sales (and explaining why they need to …