Artificial intelligence, or AI, seems to be all anyone has been talking about since ChatGPT first hit the scene back in November …
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Teaching Doesn’t Get People to Buy—Here’s What Does
Here's a dirty little digital marketing secret: teaching is not how to get people to buy your product. Plenty of digital …
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Emotional Buying: How To Encourage Purchases at Peak Excitement
As best-selling author and motivational speaker Mel Robbins says, “Motivation is garbage.” Now, that doesn’t mean that motivation …
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How To Create Real Emotional Connections With Your Audience
I’m not sure who said it first, but by now it’s marketing gospel: People don’t buy courses, or services or things, they buy …
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