One of the biggest mistakes business owners make is trying to fit into a brand voice that’s not theirs. By uncovering your authentic brand voice and getting clear on your messaging, you can stand out in a crowded marketplace.
Creator of The Copy Confidence Society and wildly popular summit The Copy Chat, Marisa Corcoran is a master wordsmith who knows exactly how to bring your personality to the forefront of your brand. Listen in to our chat with Marisa, who gives her greatest tips, lessons, and insights to help you claim center stage in your niche without mimicking someone else’s voice!
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:49] Marisa’s background in acting lends itself well to copywriting because you have to put yourself in the target audience’s shoes.
[6:30] Your messaging and brand voice are key to standing out in a saturated market. Marisa’s Copy Confidence Society allows entrepreneurs to step into who they really are.
[7:32] One of the mistakes business owners often make is trying to fit into a voice that’s not theirs. Marisa helps entrepreneurs unlock what she calls the “copy star” to build trust with your audience rather than mimicking someone else’s voice.
[11:33] The best copy can’t fix a muddied message. Your personality needs to be rooted in strong messaging to succeed.
[13:09] “Relentless cheerleaders” can be reluctant to put out content about themselves but can thrive by talking about their clients instead.
[13:50] Allowing ideas to marinate and develop over time is a crucial part of the creative process.
[14:40] It’s also important to include the words of your ideal client so that you speak directly to your target audience and their current mindset.
[20:25] Giving yourself a chance to get the real data from how your content is performing can avoid unnecessarily starting from scratch again.
[24:14] Marisa’s “Leave ‘Em Wanting More” masterclass is a three-part framework to help entrepreneurs whip up irresistible copy and gives a taste of what life is like inside of The Copy Confidence Society.
[26:34] There are very few things that you can put your time and energy into as a business owner that will reap greater rewards than digging in and getting clear on your messaging.
[28:52] Hiring a copywriter is still an option but it’s a good idea to educate yourself as much as possible as to what your messaging should be. That way, you can collaborate with them and end up with the best possible outcome.
Mentioned on this Episode
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“Your best copy is only as good as people experience it.” – Marisa
“The best copy can’t fix a muddied message.” – Marisa
“The other mistake I see is not including the words of your ideal client. So yes we need messaging, your personality, but we have to speak to the ideal client.” – Marisa
“We can do nothing if we don’t have that solid ‘what I do’ statement—how you talk about what you do— because you could have all the personality in the world, what’s unique and authentic to you, but it isn’t rooted in that strong messaging. 90% of the time I tell people ‘you don’t have a copy problem, you have a messaging problem.’” – Marisa
“I’m sure we all know business owners who, when there was something they want to do in their business, they’re like ‘I don’t know how to do, it I’m just going to hire a company to do it for me.’ And then because they don’t fundamentally understand it to begin with, they hire this company, they don’t get the results they wanted and they don’t know why.
Was it the company, is it the way they did it? It can be dangerous, it can certainly be a money suck if, instead of saying, ‘Alright, I’m at least going to learn the fundamentals of this, I’m going to learn what I’m looking for when I’m dealing with this person that I hire.” – Nicki
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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