Natali is a board-certified geropsychologist who helps people with dementia and their family members through her business Dementia Careblazers. She tried everything to sell her online course, but she was met with limited success until she started implementing the Circuit Sales System.
Learn how the CSS was a game-changer for Natali and how she grew her business from unpredictable, sporadic sales (including launching weekly at one point!) to making daily sales on her way to seven figures.
Creation of the Care Course
Natali is a board-certified geropsychologist, business owner, and Circuit Sales System student. Her background has been working in a large hospital system helping people who have dementia and the family members caring for them.
She branched out online where she now educates families struggling with dementia. She provides help to family members caring for a loved one with dementia all over the world, helping them manage dementia caregiver stress and burnout but also teaching them how to respond to those really difficult dementia behaviors and those strange symptoms patients experience.
Her online education grew into a course called the Care Course. Believing that her strategies could help many families, she sought ways to get her course into more hands.
Marketing Tactics That Failed
When she first started branching out her hospital work and doing things online, she wondered how to sell her course. The more feedback she got about how life-changing and helpful her information was then the more she felt the obligation and pressure of, “How do I actually let more people know I have this thing?”
Natali’s journey of experimenting with different strategies to sell the program followed a bumpy road—one that we see many online entrepreneurs experience.
Before the Circit Sales System, she started out using email launches, which worked, but she needed people who got on her email list. She also tried challenges, which also worked, but they were limited to her email list and it was a ton of work! Her first challenge was a 14-day live experience called “Make Caregiving Easier,” and it was a huge success. But it was 14 days of very hard work! She also tried evergreen with limited success.
Listening to other marketing gurus who said she should do a live webinar every week “broke” her. Natali was was teaching valuable content every week, but it had unpredictable results. “After a live webinar, sometimes I just wanted to cry and throw everything away,” she says. One week would flop then the next week would do well.
All the selling tactics she used had relative success, but it was never consistent or predictable. It felt like a lot of pressure, and it also made life really difficult if she ever wanted to take a vacation or a day off because it was live. She was working constantly and not taking vacations. She did this for a year, and it was thoroughly exhausting.
Success Using the Circuit Sales System
When Natali discovered the Circuit Sales System, it “just felt so clear, so simple,” she says. “You want to learn from somebody who’s actually doing what they say works.”
What she appreciated most about the CSS is that it’s clear-cut. There is one path to follow. It’s easy to get overwhelmed with other systems but not the CSS. The ease of automation allowed her to make more money with less stress.
Big-Picture Thinking via Sales Automation
The ability to automate sales allows Natali to step back and look at the bigger picture of her business. “What I love is I’m actually spending time on my business with big thinking ideas, new innovative ideas, so many creative things, and already I’m so excited this past month I have several big things, big projects I would love to implement for my community, that I now literally have the time to do because I’m not teaching live and I’m not stressing out over, ‘Oh my, I need to do something else. What’s the next hot thing? This thing isn’t working.’ So, it’s the autopilot that’s just life-changing for me.“
Natali couldn’t be more excited about the future of her business and how many people she can help with her program.
“It’s selling as I sleep. It’s selling on vacation. I’m not doing live anymore. It’s literally changed my life, but more importantly, it’s changing the lives of so many caregivers…so I am not only making more money than I have ever made in my entire life, I am now making a bigger impact, which is the whole reason why I started this whole thing in the first place.”
The CSS helped Natali dive deeper into what people really wanted, and it made her think in ways she hadn’t really thought of before, and it was all worth it!
In this episode of the Energize Your Online Business podcast, we check in with Natali who shares her experience implementing the Circuit Sales System, doubling her program’s price, making a sale every day, and going from barely making $40,000 in her highest-grossing month to making over $70,000 with less work! Check out Natali’s inspirational story.
Have you implemented your Circuit and found success like Natali? We’d love to hear about it! Tell us in the comments below.