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Ever wish you had a crystal ball to predict exactly what would resonate with your audience? While we can’t offer psychic capabilities (sorry), we do have the next best thing: testing! A/B testing helps you learn what makes your audience tick and today, we’re talking all about A/B tests you can run to optimize your opt-in page.
Remember, even the smallest changes can have *huge* ramifications further down the line. So listen in as Nicki and Kate share some simple tests to make your opt-in page as effective as possible, driving more action and generating more leads for your business!
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:27] If you want to increase your number of opt-ins, there are a number of key tests you can run on your opt-in page.
[2:44] The headline is a great place to start testing—especially the one at the top of the page. Remember to keep everything else on the page exactly the same and only change one element at a time.
[3:39] Test a headline that leans into the benefit of what they’re going to get out of opting in. A common misconception is that simply offering something for “free” is compelling enough on its own for people to opt in.
[6:40] For any of these tests that you’re running, Kate reminds us that you need enough data to be able to make a sensible decision for your business (at least 100 people going through the test).
[8:13] You can also test whether people encounter a pop-up box after clicking a button to opt in, or if the form is directly embedded into the page.
[10:45] Another quick and easy test is changing the colors of any buttons you have on the page or the background images. (Sometimes different audiences respond to different colors and pictures so it can help to have opt-in pages for your specific audiences.)
[13:11] It’s a good idea to keep a list of the various tests you could possibly run and prioritize them based on the ones you think might have the biggest impact.
[13:33] You could try testing different images of yourself as you may find that your audience responds to you one way or another (e.g. smiling vs. serious).
[16:16] Changing the copy on your call-to-action buttons is a great thing to test. You might also want to consider different versions for mobile versus desktop.
[18:36] Something else to consider for your opt-in page is how much content you need on the page. It’s wise to start out with more content and then scale back as you test.
[20:53] Showing people testimonials on your opt-in page can help to build trust and so this is another element worth testing.
[22:02] The key is to not get overwhelmed—take it test by test. Even if each individual test only increases your opt-in rate by 1%, collectively, these improvements could make a huge difference to your business!
Mentioned on this Episode
- 5 Quick Email Tests to Bump Conversions ASAP
- Common Funnel Mistakes That Are Killing Your Conversions
Related Links
- 3 Must-Monitor Metrics to Increase Sales on Autopilot
- The Secret to Sales Pages That Convert
- 1 Must-Do Before Running Meta/Facebook Ads
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“For any of these tests that you’re running, you want to look at a substantial amount of people going through this. So if you’ve gotten five people through the A/B test, that’s not giving you enough data to make a true decision that is going to make sense for your business. I would say honestly at least 100 people going through and probably closer to 200, so 100 people who’ve seen both versions of the opt-in page. And at that point you’ll likely have a pretty good sense of whether or not this is making a difference.” – Kate
“We will also continue testing. We will probably go back and run the same test somewhere between 6 months and a year because things change, people change, society changes. People’s expectations change. Maybe by then there will be a whole different way of opting in. We want to be continually testing this because once we run one test that doesn’t mean that’s how things will stay forever. But again, this can be really fun. Yeah and it just gives you more information to hypothesize about what’s going on.” – Nicki & Kate
“The key though is not to get overwhelmed. Just take it test by test. Truly start with your headline because that can be a lot of impact right there. But all of these can offer opportunities. Let’s say each one of those tests could get you one percentage point higher. You do all those tests and you’ve gone from a 30% opt-in rate to a 39% opt-in rate. And that’s massive.” – Nicki
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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