There are really two types of “evergreen.”
One refers to people putting their offer on their site for people to buy, whenever. The problem with that is that when people can buy any time…they just don’t. People need deadlines in order to take action.
The other type of evergreen generally refers to setting up an automated funnel with a webinar and some emails. The problem with that is that it uses stale selling and teaching techniques that actually prevent people from purchasing (in our video, we go into what some of those are). And that’s on top of the fact that, if people don’t purchase during that timeline, the automation gives up on them.
Our automated system is based on proven techniques that cater to the subscriber’s excitement, constraints, desires, and concerns, while making the offer in the most compelling way possible. Our system is also built so that, once people are in the Circuit, they’re automatically given purchase opportunities until they purchase via additional sales periods and other automated Circuit enhancements.