An excellent question. I think the first thing that you need to know is that none of this is based on theory or guessing—this is, literally, the system that I, personally, developed to 40x my business.
And, because I personally developed it, you won’t find it anywhere else. This isn’t one of those situations wherein someone has learned something from someone else and then decided to create a course and teach it (no offense to those people at all).
It’s also not something that only works for me and my business. Before I even began selling it to the wider world, I developed a Beta program to teach it to a small group of business owners in all kinds of different industries and, yes, it worked for them, too.
And, as a reminder, I’ve used this system to build my other brands—my copywriting training course and my freelancer training course. Not to throw shade on anyone, but my business-building experience isn’t just building a business selling courses on how to build a business. It’s BECAUSE my other brands have been so successful, because my entrepreneur friends asked me to teach this system, that you’re reading this today.
And then, in addition to that, I can’t separate my background from what I teach. I’ve been a professional copywriter and marketer for 20 years. And, no, that doesn’t mean that you have to be a professional copywriter and marketer—what it means is that you get the benefit of my 20 years of experience…plus my 10 years of teaching and coaching 9,000+ students in our other courses.
Here’s what it comes down to: My team and I are deeply, deeply invested in you becoming exactly as wildly successful as you want to be. Why be in business otherwise? I want you to experience the freedom and the joy and, yes, the relief of watching those sales roll in day after day, watching your bank account grow day after day, and meeting new customers and clients day after day who are thrilled to have purchased your offer.