Great question. A funnel is a one-way street; a one-time, one-direction flow that people fall out of if they don’t make a purchase. But a Circuit is different. A Circuit is a closed loop that people go through again and again until they purchase. (Of course, people don’t realize they’re in a closed loop and they have an exciting, dynamic experience each time an automated sales period opens up.)
Sure, it’s exciting when people purchase right away but there are going to be people who genuinely aren’t ready to (or can’t!) purchase right away. A Circuit never gives up on those people and keeps giving them automated opportunities to buy. We’ve had people purchase after being in our Circuit for a year and a half! And, of course, we’re more than happy to get those sales.