Are you spending too much time working in your business instead of on your business? Spending too much time in your business can affect your business’s ability to scale and, even worse, you could be putting it at risk of complete collapse. If your business solely relies on you to operate, what will happen if you go down?
Nicki and Kate dig into why it’s so dangerous to keep an iron grip on business, how you can start to remove yourself from non-CEO tasks, so that you protect your company’s #1 asset—you!
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:32] The idea of removing ourselves from our business seems counterintuitive and sometimes scary, but it is essential if you want your business to succeed.
[3:30] When you are the only person running your business and don’t allow yourself time to shut your brain off, it’s going to lead to burnout.
[4:15] There are two places you can take yourself out of the business: marketing and sales or the operations.
[5:26] Live launching is a precarious business model. When all sales rely on you being live and at your best, it brings an incredible amount of stress. Automating your sales takes away a lot of pressure as a business owner.
[7:47] When you are so stuck in the weeds of your business and are essential to the day-to-day tasks, you don’t have the time, space, energy, or mental capacity to look at the long-term picture of your business and its growth.
[10:19] When you’re spending most of your time focusing on people who have not yet paid you, there’s only so much time left to give to the people already inside your program..
[12:06] As you think about taking yourself to the next level, you need to make sure that you are not the only person who can affect how revenue comes in. That has to be spread out, whether it’s to team members or software.
[12:59] You are limiting your business when you are spending time on something that someone else could do just as well as you, if not better. It’s important to switch your mindset from being a producer within your business to having a visionary role of where you want the company to go.
[15:40] As business owners, it can be hard to give up tasks to other people, especially if you’ve experienced people slacking off in previous jobs. But remember that you are the one who’s in charge of your team, and you have the ability to hire A-players.
[17:33] It’s easy to get hung up on the cost of hiring someone. But think beyond that about how they will contribute to the long-term success of your business—not to mention the time you’ll gain back to work on your business in a more meaningful way.
[19:30] It’s freeing to know that you don’t have to be the only person remembering all the details and coming up with all the ideas. Address the need for hiring someone earlier rather than later, otherwise the onboarding process will feel like an additional hurdle on top of everything else you have to do.
[22:34] We didn’t start a business so that we would be stuck at our desks all day. We started a business because we wanted something bigger and a different experience of life. Your business should run so that you can step away from your desk.
[24:20] You don’t have to completely remove yourself, but begin the process of stepping back in both sales and operations in your business.
[25:29] Start analyzing your to-do list and looking at possible tasks to offload, as well as tasks that are essential for you as CEO. Writing a standard operating procedures for the tasks that you do on a day-to-day basis will make it easier to hire someone.
[27:12] Responding to customer service or social media comments drains a lot of energy for business owners because we take it very personally. Could you find someone to help you with that (or any other tasks you don’t enjoy doing)?
[29:00] Yes, we built our businesses to help our clients and customers, but we also built our businesses to give ourselves and our families a better life. And it is not a better life to be sitting in front of your computer for 16 hours a day!
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“As a business owner you are on 24/7…this can lead to burnout, and as the most important asset to your business, it’s very hard to get back from that burnout.”
“When it’s all on your shoulders that is a really stressful place to be, and a really unnecessary place to be!”
“If you are not protecting yourself and giving yourself space to step way it’s not sustainable, and doesn’t give your business space to grow.”
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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