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Ep 56: Show Me the Money—But Keep the Stress with Jess Keating

TUNE IN: Spotify | Apple Podcasts | Stitcher

Killer offer. ✅

Tried-and-true strategies. ✅

Unmatched work ethic. ✅

Check, check, and check. That means we should be rolling in riches as we transform our customers’ lives, right? 

If only that were the case.

On this week’s episode of the Energize Your Online Business podcast, Jess Keating is dropping some hard truths, forcing you to look at what’s actually preventing you from being your richest self.

Knowing your personal blocks is the first step, and Jess is walking you step-by-step through how to identify where resistance crops up most.

As she says, “It’s not normal to build a rich and creative life and build a thriving career. But you can’t afford to be normal.“

As an author and creative coach (among other accolades!), Jess helps creatives level up their income, impact, and imagination—and that all begins with 


Looking for closed captioning or a transcript? Watch the episode on YouTube!


A Sneak Peek at the Episode

[07:55] Jess’s goal is to help you you identify the specific areas that are keeping you from being your richest self.

[11:12] We often think it’s the right offers that do the trick. We think it’s the right strategies. We think it’s the right pitches, even the right work ethic. What actually does the trick is clearing the blocks to you accessing all of that information. In order to make money, we need to execute certain steps to put our work out there in the world.

[14:20] Jess explains the money ecosystem in your body and how our bodies are literally scanning for danger every four seconds. Anytime you have an insight or a piece of awareness or a strategy or step that you want to take to grow your business, and it’s new, your body’s going to say, “no, no, don’t do that though.”

[15:02] Motivation and willpower are cheap. You do not want to be leaning on those things. You will have it for like five seconds—maybe between like 9:30 to 10 in the morning—and then your toast. Reminder: all of this physiological resistance that you feel is actually not the enemy.

[17:00] You’ve got to dream up the business that you’re trying to create here. Then you have to create the business structure to support it. Then you need to show up and be present and sell your offer. You’re selling something you value. When you meet the world with that offer, that is how you create impact.

[19:30] You might be feeling resentment or envy, which is keeping you scrolling your Instagram thinking, “oh, so and so has such a perfect life and her hair’s gorgeous and she’s got no pores and how is she doing all this stuff?” You might have imposter syndrome, procrastination, perfectionism.

[22:20] Ask yourself: “Where do I feel the most pinging?” Do you have resistance or self-sabotage around the actual creating or honing or crafting portion of your business? Do you have a hard time going on lives or chatting on podcasts? Or even saying what you do out loud?

[24:45] Think of what was happening in your body. And then, you need to show, don’t tell, your body. Meaning, you need to putting up the buy link, go on a live and talk about your work—whatever it is that’s kicking up resentment. You have to incrementally show your body that it’s safe.

[26:24] Awareness is your best friend.  The minute you get awareness of discomfort, the minute you feel that ping, that is enough to start shaking this process and kind of loosening that ingrained reaction.

[27:00] When do you tighten up? When do you say, “I’ll procrastinate instead.”

[31:28] Start today and begin this process by giving your brain and body something to react to because the best part is your body won’t lie.

[32:03] Do you have a hard time getting your actual business up and running? Crafting the ideas? If you have a hard time nailing that down, that is actually a creative intuition block. But if you say, “I have a hard time showing up, sharing my stuff, and actively selling that,” that’s more a visibility block.

[34:00] If you have a hard time as soon as you mention money, you have a hard time receiving or even keeping money, that’s an indication that you’ve got a money block. You have to start self-studying what’s going on. And it’s only from there that we can go deeper.

[35:00] It is not normal to build a rich and creative life and build a thriving career. But you can’t afford to be normal.

[37:10] What would you consider the type of procrastination if you’re getting stuck in the learning process?  I call smart girl syndrome, which is where we often feel like we need to just be like a little bit smarter to keep towards the goal that we want.

[41:30] Create something even just to show your body that it’s safe and it doesn’t matter what it is. Put something out there on paper so that you can remind yourself through that kind of incremental step.

[41:39] If family member, friend, et cetera, is not super supportive, how can I overcome that block? Is that enough of a reason to not do something towards that goal? Most of the time, no. but this is one of those instances where if you have to say, “I understand you don’t get this, but this is something that’s deeply important to me.”

Mentioned on this Episode

  • Learn more about Jess and her work >

Related Links

  • Don’t Let Ego Get in the Way of Your Business Success
  • 6 Steps for Overcoming Business Challenges
  • The Overlooked—But Obligatory—Entrepreneur Mindset Shift
  • Ep. 21: Making Sales Even When You Can’t Sell – Lisa’s Story
  • Break Through Business Bottlenecks to Build a Business that Works for You
  • Ep 51: 3 Simple Tools To Help You Stop Procrastinating and Start Doing with Megan Sumrell

Must-Hear Takeaways

As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:

Jess Keating headshot

“It’s really about you finding your own way to tend your body through that self-compassion so that you can take those incremental baby steps.” – Jess

“Your brain can lie to you until the cows come home. We are all like, “this is fine with me.” And you can say all the right stuff, but remember, show don’t tell. So your pings are going to give you this indication of where you will be experiencing resistance when taking action.” – Jess

“You cannot let other people stop you from doing what you know is right. It’s about creating the safety and framework for your own dreams and allowing that to be enough.” – Jess

“The starting or running of a business is, I believe more of a calling ’cause if not, there’s a million other ways to make money. So, if you’re feeling that, I think it’s creative self-harm to completely ignore it because of what somebody else says.” – Jess

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Plus, you’ll get your copy of the 6 to 7 Figures (and Beyond) Workbook for Ambitious Business Owners, and our team’s suggested reading list packed with ideas to help you move your business further, faster!

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About the Energize Your Online Business Podcast

Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.

Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.

Image of Nicki Krawczyk's hands and and Kate Sitarz's hands hovering over a laptop with microphones and pastries in front of them as they record the Energize Your Online Business podcast.

Subscribe now to be the first to hear new episodes every other Tuesday!

Previous Episode

Previous: Ep 55: Stop Self Sabotage: Rewiring Your Brain for Business Success with Mindi Huebner

Written by:
Allie Bjerk
Published on:
November 5, 2024

Categories: Energize Your Online Business Podcast - All Episodes, Entrepreneurial Mindset, MessagingTags: messaging, productivity, value

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