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As a business owner in the online space, it can often feel like your business has to come above all else, even at the expense of our family or our own health. But we shouldn’t have to choose between being a successful business owner or actually enjoying life.
Circuit Sales System student Lisa’s story proves it doesn’t have to be one or the other. When life changed in a way she could never have predicted, thanks to her Circuit, she could still continue making money–and at a 12% conversion rate no less! Listen in to hear about the freedom she’s gained now she no longer relies on live launching.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:45] CSS student Lisa Marker-Robbins helps high school students and young adults gain the insight, experiences, and confidence they need to successfully embark on their post-high school path.
[4:34] Lisa initially offered one-on-one coaching but soon realized the need for scalability and flexibility in her business. She switched to an online course in 2020, and started with a live launch model.
[8:10] While live launching helped Lisa refine her course, it also brought several challenges. It was hard to serve families across different time zones with live webinars, the course was not available at a time that worked for all families, and she faced a health scare during one launch.
[12:20] Lisa turned to an evergreen model but found there is not a lot out there to teach you how to do it and it lacked the sense of urgency compared to live launching.
[13:35] Lisa purchased the Circuit Sales System course after seeing how it brought together the urgency of live launching with the consistency of evergreen.
[16:30] In June, Lisa tested her Circuit with her waitlist. But major shoulder surgery turned her summer upside down in a way she could not have predicted. If she had still been live launching, it would have been impossible to do. Instead, she could watch her Circuit continue to make money, with her waitlist converting at 12%! Go Lisa!
[21:07] We didn’t get into business so that we could ignore our bodies, our health, our families, or whatever else is going on in our lives. You *can* have both and Lisa’s story is a perfect example of that.
[22:43] It’s not just about emergencies that happen, it’s about creating a life that you can enjoy, while also being a successful business owner.
[24:54] Live launching was stressful for Lisa and she felt a lot of anxiety leading up to them. Now, she has the freedom of knowing that if anything does go south, her business is still going to make money.
[25:55] To help Lisa meet her aggressive deadline for building out her Circuit, she hired a team to support her, including a Circuit Sales System copywriter and graphic designer.
[30:03] Lisa has lots of exciting plans for her business, including Facebook ads, introducing a full price sequence, and running ad hoc live webinars. Instead of always having to plan for the next launch, the Circuit gives her more time to work on ideas.
Mentioned on this Episode
Related Links
- Live Launch vs. Evergreen Funnels: Why Both Are Imperfect Options
- Why an Automated Sales Process is a Complete Game-Changer for Business
- Switching From Live Online Course Launching to Selling on Autopilot
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“It seems to be the only thing that brings together all the things, the urgency, meets your clients’ needs, meets your needs and so I purchased while on a business trip.” – Lisa
“I had the luxury of listening to my body, doing my PT, doing all the things and I watched sales come in and there was no better feeling. And I thought, this was what was missing when I had cellulitis or every time I was going a launch during covid and I was like ‘oh gosh, I can’t get Covid, I’m not leaving my house for 2 weeks before my live launch because I might get Covid and might not be able to do it’. This is what I was seeking, and I didn’t know it. So 12% conversion rate on the waitlist so far, and we’ve had sales every single week.” – Lisa
“That’s one thing I would say to people who are considering this, first of all don’t consider it, just do it. But how you do it might look a little different depending on your budget and how much time you have.” – Lisa
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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