What would it mean for you if you could 40 times your current revenue? Today we’re finding out what it meant for CSS founder Nicki, who transformed her business from $40,000 to $1.6 million in just two years with ONE system that she put in place. (The business has since grown to multi-seven figures—and scaling!)
Growing a multi-seven-figure-per-year business doesn’t come without its challenges though. Listen in as Nicki shares the mindset tips that fueled her success, allowed her to overcome obstacles, and—most importantly—meant she never gave up on her business. We also hear what’s next in store for Nicki K Media…
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:20] Kate’s going to interview Nicki on this episode, so we can learn more about how Nicki grew her business so quickly in just two years.
[3:37] Nicki got created her first course in 2012 teaching people to become professional copywriters. She originally thought “if I build it, they will come.” That didn’t happen and Nicki soon realized she needed to figure out a way to sell this program.
[9:33] There weren’t many things Nicki didn’t try when it came to getting her course in front of people…challenges, live launches, email funnels, evergreen…but they all fell flat.
[11:41] It was in 2018 when Nicki switched her focus to what she was knew best: messaging and the customer journey. She made it her mission to find a system that she could set up, let it run, and let it sell for her (while selling to people on their timeline and when they were most excited).
[14:33] After realizing that prospective customers were replying to mass emails as if they were only written for them individually, Nicki realized that she could still generate the excitement of a live launch, without having to do it live.
[16:55] In 2018, Nicki made $40,000 in her copywriting training course business—the most she’d ever made. At the end of that year, she created and implemented the Circuit Sales System and went on to make $268,000 in 2019 and $1.6M in 2020.
[20:03] As Nicki’s revenue started to become more predictable with her new sales system revenue, she was able to grow the Nicki K Media team and offload tasks.
[25:14] The idea to create the Circuit Sales System was born out of other entrepreneurs asking for system makes sales automatically without live launching. It took six months to set up and launch the Circuit Sales System.
[26:52] By not having to focus on live launching, Nicki and the team can focus more on their paying students. They provide value through free events for students that they know will have an impact.
[28:28] The courses that Nicki has created have gone on to completely transform people’s lives, not just financially, but also in terms of freedom and flexibility.
[33:10] Nicki’s journey didn’t come without struggles. At one point, she had built up $55K on a credit card but having the right mindset made it possible for Nicki to pursue her dream (and pay it off in a matter of months after launching her first Circuit).
[39:22] Continuing to show up each day and be persistent is the key, while continuing to evaluate which tactics are working. You don’t have to do something (like live launching) just because some “guru” online says you have to.
[44:42] What’s next for Nicki and her team? Finding special ways to support students, continuing to build the business, and taking care of the team.
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“Persistence, the continuing to just show up and know that if I keep doing something that, and doing the right things too, evaluating what, what other people are saying and I’m going, you know, but you know, everybody’s saying to this, but actually I know the way that people operate and I know that that’s not gonna work.”
“We all got into business to help people, to change lives, and to change other people’s lives and to change our own lives and to experience that, that freedom and that fulfillment.”
Mentioned on this Episode:
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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