One of the key tactics when it comes to selling evergreen courses and programs is using a just-in-time webinar. The premise, …
Continue Reading about 3 Problems With Just-in-Time Webinars
One of the key tactics when it comes to selling evergreen courses and programs is using a just-in-time webinar. The premise, …
Continue Reading about 3 Problems With Just-in-Time Webinars
Your business may be succumbing to sunk-cost fallacy culture—and you may not know it. What's worse is it may be costing your …
If you're thinking, "my program is live, so I have to live launch," I'm going to gently and lovingly challenge you a bit on this …
Continue Reading about Switching From Live Online Course Launching to Selling on Autopilot
Giving your customers deadlines is a must to get them to take action. Letting customers buy whenever they want often leads to …
Continue Reading about Fake Deadlines Are Damaging Your Brand—and Sales