If you haven’t yet dared to dream as big as becoming a 7-figure entrepreneur—and even if your dream is smaller or much bigger—we can tell you one thing for sure: It *is* possible for you.
Meet Natali, a board-certified geropsychologist who helps dementia sufferers and their family members through her business Dementia Careblazers. She knew her program was (and still is!) phenomenal. But how she was selling it was not.
Like many entrepreneurs, Natali tried everything to sell her online course. But when she finally ditched the sales methods that weren’t working for her and started leaning into a new way of selling, the results were beyond anything she ever could have imagined.
Learn how implementing the Circuit Sales System has made it easier for people to purchase from her and easier for her to sell to them. Natali now gets to be the “wow, that’s really possible?” model, taking her business from unpredictable, sporadic sales to making daily sales on her way to seven figures.
Creation of the Care Course
Natali has been working in a large hospital system for most of her life, helping people who have dementia and the family members caring for them.
She branched out online where she now educates families struggling with dementia. She provides help to family members caring for a loved one with dementia all over the world, helping them manage dementia caregiver stress and burnout but also teaching them how to respond to those really difficult dementia behaviors and those strange symptoms patients experience.
Her online education grew into a course called the Care Course. Believing that her strategies could help many families, she sought ways to get her course into more hands.
Marketing Tactics That Failed
Initially, Natali—like most course creators—was nervous about putting her program out into the world. But the more feedback she got about how life-changing and helpful her information was, the more pressure she felt to let more people know that this program exists and to get it in front of them.
Natali had a bumpy ride experimenting with a LOT of different strategies to sell her program—something many digital business owners are familiar with!
Before finding the Circuit Sales System, she started out using email launches, which worked…to a certain extent. But that was only going to work for the people who got on her email list and found her.
So she also tried challenges, which everyone was talking about at the time. Again, they worked to a point, but they were still limited to her email list—not to mention it was a ton of work! Her first challenge was a 14-day live experience called “Make Caregiving Easier,” and it was a huge success. But 14 days of being live? That was a true recipe for exhaustion.
After listening to yet more marketing “gurus”, Natali soon discovered the pitfalls of using marketing webinars to sell her course. At one point, she was doing a live webinar nearly every single week, which (unsurprisingly!) nearly broke her.
Natali was was teaching valuable content every week, but it had unpredictable results. “After a live webinar, sometimes I just wanted to cry and throw everything away,” she told us. One week would flop then the next week would do well. Natali’s energy shifted based on the comments that were coming through at the time of the webinar and the number of people dropping off, which had a huge impact when she moved into the pitch.
You name it, Natali tried it. But despite all the selling tactics she used having relative success, it never felt consistent or predictable. It felt like a lot of pressure, and the live element also made life really difficult if she ever wanted to take a vacation or a day off. She even ended up kicking her husband out of hotel rooms just so she could do her live webinar! Luckily, Natali came to realize that this way of living was *not* why she got into business in the first place.
Success Using the Circuit Sales System
When Natali discovered the Circuit Sales System, it “just felt so clear and so simple,” she says. “You want to learn from somebody who’s actually doing what they say works” —the tactics that work for digital marketing masters wont necessarily work for you.
What she appreciated most about the CSS is that it’s clear-cut. There is ONE path to follow. It’s easy to get overwhelmed with other systems, but the ease of automation allowed her to make more money with less stress.
Since I have turned my Circuit on, I have made a sale every single day. And not only that, I more than doubled the price of my program implementing the Circuit. Last year, my highest-grossing month was just barely $40,000 and doing all kinds of work, and now, this past month, I made over $70,000 with, it feels like, less than half of the work that I did.”
Big-Picture Thinking Via Sales Automation
The ability to automate her sales has allowed Natali to take a step back and look at the bigger picture of her business. “What I love is I’m actually spending time on my business with big thinking ideas, new innovative ideas, so many creative things, and already I’m so excited. This past month I have several big things, big projects I would love to implement for my community, that I now literally have the time to do because I’m not teaching live and I’m not stressing out over, ‘Oh my, I need to do something else. What’s the next hot thing? This thing isn’t working.’ So, it’s the autopilot that’s just life-changing for me.“
“The most amazing thing about the Circuit is that now I have a system. And I have a dashboard. And I can look at numbers. And I can figure out what happened last week? What happened this week? What if I change this one number? And it’s more of a scientific approach with data and math versus drama and a lot of emotions where I might not be making smart decisions.”
Natali couldn’t be more excited about the future of her business and how many people she can potentially help with her program.
“It’s selling as I sleep. It’s selling on vacation. I’m not doing live anymore. It’s literally changed my life, but more importantly, it’s changing the lives of so many caregivers…so I am not only making more money than I have ever made in my entire life, I am now making a bigger impact, which is the whole reason why I started this whole thing in the first place.”
Natali has been averaging 34 sales a week since she turned her Circuit on! And based on tracking so far, there’s no reason why Natali won’t hit seven figures this year.
But it’s not just about hitting financial goals. Instead of constantly putting out fires, Natali now has the opportunity to think ahead more. It has made her think in ways she had never really thought of before, deciding what the next priority is, how she wants to train her team, and who she might need to bring on. Thanks to the Circuit Sales system, she’s learning how to be a business owner in a different way than just constantly having her head down and “doing”.
Watch More
In this episode of the Energize Your Online Business podcast, we check in with Natali who shares her experience implementing the Circuit Sales System, doubling her program’s price, making a sale every day, and going from barely making $40,000 in her highest-grossing month to making over $70,000 with less work! Check out Natali’s inspirational story.
Your Turn!
Have you implemented your Circuit and found success like Natali? We’d love to hear about it! Tell us in the comments below.