TUNE IN: Spotify | Apple Podcasts | Stitcher In Episode 1, we talked a lot about what doesn't work in the digital marketing …
Ep. 1: Live Launch vs. Evergreen Funnels: Why Both Are Imperfect Options
TUNE IN: Spotify | Apple Podcasts | Stitcher Business owners give so much to live launches. Sleepless nights, being there live, …
Continue Reading about Ep. 1: Live Launch vs. Evergreen Funnels: Why Both Are Imperfect Options
The Danger of the Sunk-Cost Fallacy
Your business may be succumbing to sunk-cost fallacy culture—and you may not know it. What's worse is it may be costing your …
Fake Deadlines Are Damaging Your Brand—and Sales
Giving your customers deadlines is a must to get them to take action. Letting customers buy whenever they want often leads to …
Continue Reading about Fake Deadlines Are Damaging Your Brand—and Sales