Starting a Business Simplified: Navigating the Shift
Messaging is the single most important factor in the success of any business.
And, as Nicki Krawczyk tells Suzy Wraines on the Starting a Business Simplified podcast:
“If you can’t communicate to your audience what you have to offer and why they should want it, in a way that your audience understands and takes to heart, you will never sell at the scale that you should be selling.”
So, how do you figure out what your audience truly wants to hear? Well, if you want to dial in your messaging, it all starts with your market research.
Listen in to Nicki’s interview to learn about the transformative power of *effective* market research and how this played a crucial role in taking her business from $55,000 in debt to generating $1.6 million in just two years.
In this episode, you’ll learn:
- Nicki’s top tips for getting your audience excited to speak with you
- The different audience segments you need to reach
- The best times to connect with them
- How to conduct research that uncovers your audience’s deepest desires
Plus, you’ll find out the biggest mistakes business owners make when it comes to market research so you can avoid falling into the same trap.
Listen now!
Listen on Apple Podcasts
Listen on Spotify
Watch on YouTube
Want to Book Nicki on Your Podcast?
Nicki is available for select speaking opportunities and podcast interviews. To request an interview, reach out to our team.
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