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Over her 15+ years of working in strategy and with thousands of entrepreneurs, Circuit Sales System student Helen noticed one key thing they all struggled with: lead generation. How do you stand out in such a noisy online world and get people (ahem, the *right* people) to know you exist?
In this episode, Helen joins Nicki and Kate to share her secrets about the power of quizzes for lead generation. Listen in to hear how quizzes have allowed her to fill her Circuit with engaged leads, build genuine connections with her audience, and generate data to customize her marketing. We also get insight into how Helen is enjoying a more automated way of selling, meaning she can effortlessly make sales—even while scooting around on holiday in Brussels!
Psst: wondering what Helen uses to create quizzes? She swears by Interact (and so does the entire Nicki K Media team!) since it’s fast and easy to use. Try it here >
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:44] Our hosts are joined by CSS student and entrepreneur Helen Munshi, an online business growth strategist and trained quiz funnel expert, helping entrepreneurs generate consistent high quality leads using the magic of online quizzes.
[3:58] Helen shares her entrepreneurial journey, from starting out in corporate strategy to working with a youth charity, ultimately discovering her passion for hands-on entrepreneurship and launching her own ventures (despite the initial lack of a concrete plan!).
[6:40] All the companies Helen worked with had one thing in common: despite being incredible at what they do, they struggled to gain visibility in the crowded online world. This inspired Helen to develop her business strategy, focusing on building out quizzes for people for lead generation.
[7:47] Helen digs into the appeal of quizzes for lead generation, highlighting their engaging nature, personalized marketing potential, and effectiveness in building connections with consumers.
[10:22] It’s crucial to strike a balance in quizzes—offering value to users while gathering necessary info for personalized marketing. If you miss the mark, you could end up *losing* potential leads instead of gaining them.
[11:17] Impressed by the results, enthusiasm, and copywriting support offered by the Circuit Sales system, it was an easy decision for Helen to join the program.
[13:07] For someone who is not a natural live launcher, automating sales for her program, The Quiz Academy, was a game-changer and allowed Helen to focus her energy on other projects, without neglecting her business.
[15:22] Completing her course at the same time as building out her Circuit was a positive experience for Helen. The research she was doing for the CSS helped inform the structure of her program.
[16:26] Since launching her Circuit, Helen has consistently made sales every week (even while on holiday!) and it’s surpassing the income from her done-for-you services.
[18:52] Helen enjoys being systematic about testing and analyzing her Circuit, making incremental tweaks based on data to optimize its performance.
[22:55] Helen shares her approach to using a quiz for lead generation, highlighting the benefits of a double opt-in system for increased engagement.
[25:53] Some of the more fun quiz projects Helen has worked on with her clients include one for a fertility dietitian, who approached a serious topic with a fun and engaging style, helping to build a relationship with participants even before they know much about the brand.
[28:10] Helen recommends starting with one quiz to focus your efforts and maximize impact–additional quizzes can be used later to enhance the customer experience.
[30:30] If you’re a business owner looking to move away from live launching and into a more automated way of selling, Helen recommends trying the CSS as it is much more sophisticated than traditional evergreen methods.
Mentioned on this Episode
Related Links
- Why the Dating Metaphor for Lead Generation Is So Flawed
- Case Study: Scaling a Business Past Six Figures Using a Circuit
- 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“The reason I wanted to come and do CSS was because I know how I feel during a launch process. I’ve launched other programs before with good success in terms of live launching and challenges and all that kind of stuff but I am quite a behind the scenes, I like to say backstage of my business is my happy place. So, launching is not a natural thing for me and I basically got to the point where I just stopped launching, I would do some flash sales through emails, they always worked really well for me but I wouldn’t say I’d done a big live launch for probably a year and a half before the CSS just because I couldn’t bring myself to do it and there was always an excuse not to do it.
And this came in and now just knowing there’s a place where I can send people to start my sales process that I know has been crafted with them in mind and my customer in mind is really, it changes my energy around selling, for sure.” – Helen
“July last year is when I officially launched it and I’ve had sales every week which is just incredible. So it’s taken over all of the income I make for the done-for-you services, this is vastly outstripping all of that which is amazing. I don’t think I will ever get rid of the done-for-you because I love it, I love working really closely with people and their businesses. But it means I can say, ‘You know what? I’m just going to take one or two a month, I don’t need to go crazy and take out all of my creativity and put it in lots of different areas, I can focus on just a couple of people,’ which I love.
It’s incredible and I think one of the things that really surprised me is you can genuinely just make sales whenever, from people you’ve never met before. You see it online and you know it’s possible and I’ve seen other people do it but I actually genuinely did and I went on holiday last year in October, I was in Brussels and I was zipping around on one of the electric scooters and I made 2 sales when I just had a day out, completely out of my business.” – Helen
“I feel like putting the offer in front of people when they’re ready to hear the offer because they’ve just opted in is really powerful. You know it’s the whole right time, right message, right person piece and actually CSS takes care of right time, right message and you’ve just got to get the right people in in the beginning and the rest is kind of taken care of really.” – Helen
Watch
Watch this episode of the Energize Your Online Business podcast.
Build Your Own Quiz in 1 Minute
Helen recommends Interact for building online quizzes and, since she’s the pro, our team started using Interact, too. Helen wasn’t wrong (duh!).
Interact is easy to customize and create a quiz in minutes—even if you don’t have a designer on your team. Plug in your URL and Interact will even create a quiz for you within a minute.
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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