When it comes to price vs. value, we’re used to putting a number to the price. After all, that’s the number our customers …
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Price Is Rarely the Real Reason People Won’t Buy
If you believed everything your would-be customers told you, then you’d think pricing affects consumer purchasing more than …
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Why Live Launches Are a Risky Product Launch Plan
Live product launching may seem like a no-brainer. That’s how tons of other entrepreneurs sell their products, …
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