Messaging, design, ad targeting, the offer itself—all these factors certainly come into play with sales pages that …
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How To Add 5-Day Challenges That Actually Convert
You've probably heard that 5-day challenges are a way to build your email list and drive sales—maybe you've even tried running one …
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Why Putting a Number to Value Is Crucial
When it comes to price vs. value, we’re used to putting a number to the price. After all, that’s the number our customers …
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Price Is Rarely the Real Reason People Won’t Buy
If you believed everything your would-be customers told you, then you’d think pricing affects consumer purchasing more than …
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