You've probably seen it happen before. Heck, you've probably experienced it before. You're excited for a product or service...and …
Continue Reading about How To Introduce Your Offer’s Price to Your Customers
Emotional Buying: How To Encourage Purchases at Peak Excitement
As best-selling author and motivational speaker Mel Robbins says, “Motivation is garbage.” Now, that doesn’t mean that motivation …
Continue Reading about Emotional Buying: How To Encourage Purchases at Peak Excitement
How To Create Real Emotional Connections With Your Audience
I’m not sure who said it first, but by now it’s marketing gospel: People don’t buy courses, or services or things, they buy …
Continue Reading about How To Create Real Emotional Connections With Your Audience
Why the Dating Metaphor for Lead Generation Is So Flawed
Digital marketing gurus often use a dating metaphor when talking about lead generation and sales (and explaining why they need to …
Continue Reading about Why the Dating Metaphor for Lead Generation Is So Flawed