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Carina teaches people how to run profitable design businesses and started her Design Suite program just two years ago, which has seen rapid growth. However, live launching every month became draining and was taking significant time out of her business.
Carina’s new, winning formula of combining live launching with a circuit has not only generated insane results, it has also allowed her to put more time back into developing her programs and focusing on existing customers. Listen in to hear how the CSS has skyrocketed her sales!
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:33] Carina works as a fabric designer and created a program called Design Suite two years ago to teach designers how to run profitable businesses.
[4:30] Before automating, Carina was live launching her design bootcamp every single month! She found it was too restrictive and took a lot of time away from her business.
[7:53] Even though Carina has automated her sales, combining the CSS with live launches has given Carina insane results, with her sales up this year by 50%.
[13:35] The CSS has given Carina back so much time to grow other parts of her business and her team is no longer spending lots of time following up on people.
[15:20] Now that Carina has her circuit built, she has freed up time to move into the short term rental market and is showing people how to use the digital products they sell as a design business.
[16:40] Although it took Carina some time to build the circuit, now it’s done it is very easy to make adjustments depending on what’s happening in the economy.
[17:46] By implementing the CSS, Carina has had more time to focus on her existing customers and improve the programs, rather than putting so much attention on getting people into her programs.
Mentioned on this Episode
- See Carina’s Courses
- Follow Carina on Instagram
- Listen to the Make & Design Podcast
- Subscribe to Carina’s YouTube channel
- Carina’s Book (Note: this is an affiliate link)
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“I still keep a live component and I do it not quite as often. But we force everybody to go through our CSS system. It’s actually made the live launching easier, which is so crazy. I know that with CSS, you don’t even have to live launch.”
– Carina
“We’re basically in the third year and we are actually hoping to have a multiple 7-figure year.” – Carina
“We combined [CSS] with our live launches and our sales this year are up by 50%. And so it’s huge. We always get CSS sales every single month without the bootcamp. And then we see heightened sales during a bootcamp.” – Carina
“The beautiful thing is CSS has given us back so much time. Even the way we do those live launches has completely changed so now my team isn’t trying to follow up on people. We don’t have to turn off something. We don’t have to turn on something. So there are all these little components, so it hasn’t just helped me—it’s helped my entire team.” – Carina
“The crazy thing is it’s a great sales system if you already know who your people are, you have a good avatar, and you have a great product (which is key). Then how would you not be able to do well in the system?! It’s a sales system, it’s going to tell you exactly how to sell the thing that is already great.” – Carina
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About the Energize Your Online Business Podcast
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it? You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
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