The feast or famine merry-go-round of live launching is a wild ride, to say the least. The excitement of successful launches …
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Why Offering Discounts to Customers is a Risky Business
OK, I'll admit it...as a consumer, I’m a sucker for discounts. Show me something that costs $75, tell me I can have it for $50, …
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The Overlooked—But Obligatory—Entrepreneur Mindset Shift
As cliché as it might sound, there is a lot of truth in the saying “You have to spend money to make …
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5 A/B Email Testing Ideas to Improve Metrics
Your audience is constantly changing, and if you want to continue engaging successfully, you need to change with them. That’s …
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