Your business may be succumbing to sunk-cost fallacy culture—and you may not know it. What's worse is it may be costing your …
Switching From Live Online Course Launching to Selling on Autopilot
If you're thinking, "my program is live, so I have to live launch," I'm going to gently and lovingly challenge you a bit on this …
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Fake Deadlines Are Damaging Your Brand—and Sales
Giving your customers deadlines is a must to get them to take action. Letting customers buy whenever they want often leads to …
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Why You Need to Give Your Customers Deadlines
Deadlines: We use them for ourselves and our teams to ensure we take action. You can use customer deadlines to have the same …
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